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Obama or Trump? Who wins Twitter’s most-liked tweet of 2017?

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Twitter may be considered President Donald Trump’s domain, but it is actually his predecessor who appears to be better at leveraging the platform — and with less effort.

Former President Barack Obama’s tweet reacting to racist violence in Charlottesville, Virginia, in August was the most-liked tweet of 2017 and in Twitter history, according to Twitter’s year-in-review.

The tweet, sent from Obama’s personal @BarackObama account, quotes Nelson Mandela’s 1994 autobiography: “No one is born hating another person because of the color of his skin or his background or his religion…”

Trump was the year’s most tweeted-about world leader and most frequently mentioned US elected official, but none of his individual tweets broke through among the most-liked or most-retweeted messages.

Part of what could explain Obama’s single-tweet reach is that he has really picked his moments to send messages, and those messages have been few and far between.
Trump takes a different approach. His Twitter activity is a constant stream of content that runs the gamut, making it harder for a single tweet to stand out or capture attention for an extended period of time.

It’s also worth noting that Obama’s personal account, @BarackObama, has 97.6 million followers, more than Trump’s @RealDonaldTrump’s 44.1 million.

Trump may use Twitter more often, but Obama uses it more wisely.

At Youventus, we help you target the right social media platform and also assist you to focus on how Twitter can be effectively used to leverage your business.

For an effective Digital Media Marketing strategy for your business, talk to us.

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