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From Browse To Buy: How to Make Social Media Shoppable ?


Social channels are used to connect directly with customers but off late digitally astute brands are expanding from a customer service channel into a streamlined multi-channel shopping experience. Functional storefronts inside social networks make it easy to convert browsers into buyers.

But how would one create a successful social storefront?

Let’s explore some of the best practices.

1. Use real customer photos and videos to market and sell
2. Post consistently as there is direct correlation between how often a brand posts and the rate of return visitors
3. Collect key metrics which will help you to derive business insight into the types of content that resonate best with your followers.

Happy Reading,
Niharika Ajai
Youventus Consulting Pvt Ltd.

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