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Monthly Archives: August 2016

How to use Facebook Live effectively ?

How to use FB LIVE Effectively final

FB LIVE giphy

It’s no secret that video is where the action is on Facebook. Early adopters are discovering that Facebook Live offers even better engagement than regular video content – and certainly much better engagement than photos and text-based posts.
Not all Pages have access to Facebook Live (yet). If your Page does, or if you want to learn how to make best use of Facebook Live on your personal profile, we’ve got some best practice suggestions for you.

Stay Live a Minimum of 10 Minutes
Facebook recommends broadcasting for at least 10 minutes so that your audience can grow.

Be Personal
Facebook Live is an incredible tool for building personal, human relationships between your brand and audience.

Be Purposeful
Before going live, seriously consider what kind of value your broadcast will bring to your users and brand. Evaluate your reasoning for choosing Facebook Live over an off-the-cuff prerecorded video or some other non-video format.

Give a Heads Up
Spontaneity is great, but if you know you’re going to be going live, tell your audience in advance. Also, you can tell your Fans to tap the “Follow” button during your stream so they’ll get notifications next time you’re live.

Make That Connection
Wi-Fi is the best option for streaming, but if Wi-Fi isn’t available, you’ll at least need a 4G connection to use Facebook Live.

Happy Reading,
Niharika Ajai
Youventus Consulting Pvt Ltd.