Hashtags are one of the most commonly queried elements of social media marketing, particularly amongst people just starting out. Some people think tagging every word will help, because it’ll mean your content will show up in more conversations, but that’s a flawed theory. In order to maximize the performance of hashtags, one need to conduct research in order to develop an understanding of which tags are most relevant to your business, and which are most likely to connect with people looking for discussion related to your focus topics.
Facebook tags do have a specific purpose, but maybe users just aren’t as actively searching for them, which then leads to their decreased performance. It’s worth noting, too, that Facebook is currently facilitating more than 1.5 billion searches on their platform every day, so there’s definitely search activity there. If people were looking for relevant info, there’s a good chance they are clicking on hashtags and seeing what’s available.
So if a hashtag is already widely associated with the topic, then it could help boost your reach on Facebook by linking up with that conversation – you can see examples of this in Facebook’s ‘Trending News’ section, where some conversations are linked to trending tags.
If your Facebook audience doesn’t respond well to hashtags, stop using them. If you see your reach dropping as a result of adding tags in, cut them out. But if you put a couple of tags on and reach and engagement goes up – that’s a win.
As such, it’s down to your own testing to see what you find out. As always, while the generic data indicates one thing – that hashtags are not overly useful – individual results, as they say, may vary.
Periscope allows you to “go live” via your smartphone from any location, at any time of the day or night. The app essentially gives you the opportunity to have your very own broadcasting system in your pocket. Viewers can tune in to your broadcast from anywhere in the world.
The stunning thing is that, Periscope is currently the No. 1 fastest-growing social network .In fact, Periscope took only ten days to hit 1 million users; and four months after its launch date, the app was enjoying 10 million users. Even more staggering than the size of this user base is the amount of content users are consuming: 40 years of content is viewed every day on Periscope. Yes . . . 40 years.
Wow, you may be thinking: So, what is the business application for Periscope and should my business be there?
Periscope allows for real-time engagement with followers and viewers who are there in the moment and actively engaging with your live scope.
A showcase of the real you
They are seeing and connecting with a real person, not just the brand behind a Facebook page or Twitter account.
This personal connection builds the “know, like and trust” factor at a super-accelerated rate. And guess what? People buy from those they know, like and trust.
Unlimited business opportunities
There are so many ways that businesses can use Periscope to market their brand, products and services.
You could offer a :
• Behind-the-scenes look into how your product is made or what your offices look like
• Live Q & A
• Live tutorial
• Showcase of a new product launch
• Film live at an event
. . . and so much more! Truly, the only limit is your imagination.
Live streaming and video is the future of content
Live streaming and video is the next evolution in how we connect, engage and eventually buy. This is going to change the way that we get information and interact with brands and businesses as well as our followers. we think it’s going to be a major shift in how we can market our products and services.
Think about it a minute:
Where can you pick up your phone, click a button and immediately be in front of a live, captivated audience that sees who you are, is interested in what you have to share and, if its members know and like you, will ultimately trust you enough to buy what you are selling?
Youventus Consulting Pvt Ltd.