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Monthly Archives: April 2016

Why every employee should use Linkedin ?


Having your entire workforce use LinkedIn could become your company’s free marketing engine. According to a recent release, there are 310,00,000 LinkedIn users in India, These companies are missing out on major opportunities to build business and increase brand reach .
Here’s how your company can benefit from a focused effort that encourages employees to use LinkedIn … every day.

1. Increased Visibility for Your Brand
LinkedIn’s Best Practices Blog states that “Employees are 70% more likely to engage with your company updates.” When your employees “like” and “share” status updates, they make them visible to their contacts. This is living proof that every employee is a brand ambassador. The more views your company page has, the more potential followers. Companies that have a greater proportion of their employees on LinkedIn have more followers on their company pages. In fact, 9 out of the top 10 brands with the most followers on LinkedIn have at least 60% of their employees on LinkedIn.” And when employees comment on your communications, the visibility of that item increases. The more company page followers, the higher your page will rank in LinkedIn search results, sparking greater reach and potential interaction with your content.
When your staff selects your company from the LinkedIn list when creating or updating their Experience, they automatically show up on your company’s LinkedIn page. And your company logo shows up on their page with a link back to your company page. They also become automatic followers of your company.

2. Consistent Brand Ambassadors
When someone looks at a profile of one of your employees, it not only speaks to their personal brand, but to your company brand as well. If you help your staff build stellar, compelling profiles and show them how to engage and stay connected to their brand community, you’re sending a message about your company brand to everyone who visits their pages or interacts with them. This is valuable to clients, potential customers, business partners and existing and future employees. It supports competitive advantage. Through the collective profiles of your employees, people can see the talent and specific skills of your people.
If you’re in the professional services business, this is even more important. Think of each employee’s LinkedIn page as a product page – because your talent truly is the offering. By showcasing your best assets, you’re saying something about your firm and the quality of your people.

3. Traffic to website
Encouraging your employees to link to each other keeps them connected as well, and your company becomes the basis for the shared bond. LinkedIn also serves as a great informational tool, helping drive traffic to the website, New product launches, offers or any promotions can be sent out with ease to quality employee connects.
Your company also benefits when your employees point to your web site in one of the links in their contact info. Their impressive profile becomes another vector to your place on the web and, even better, they create inbound links to your homepage – giving it more Google value. Multiply this times your number of employees and you can quickly see what a tremendous boon LinkedIn is.

Happy reading,
S Babu Janardhanan
Youventus Consulting Pvt Ltd.

Facebook Lead Ads – Connecting people with Business


It’s no secret – Facebook is our favorite advertising platform

We love Facebook ads because of their ease of use, vast targeting options, and simply because they generate the most leads and sales for our business.

As a digital marketing agency who love the Facebook platform… we were REALLY excited when, Facebook launched its Leads ad feature

We were even MORE excited when we started rolling out this new ad type to our clients last month , showing phenomenal results and better ROI

What are Facebook Lead Ads?

Facebook rolled out Lead ads to help overcome people’s apprehension to filling out forms.
…Lead ads make the mobile signup process easier by automatically populating contact information that people have given Facebook, like email addresses.

Simply put… Lead ads allow advertisers to collect information from prospects directly from mobile ads.

Instead of sending traffic to a landing page where people manually fill out a form and press submit, they click on the ad, their information (name & email) is pre-populated, and they hit submit. All within the Facebook platform.

Isn’t it interesting , to leverage the power of “lead ads” ?

Happy reading,
S Babu Janardhanan
Youventus Consulting Pvt Ltd.

5 Reasons travel industry Marketers are embracing Bloggers


The audience shift to digital world, meaning travel bloggers are fast replacing print journalists .The edge is decisive as bloggers can significantly improve traffic to the site. We at use blog as a strategy to drive organic traffic to client website / landing page.

Why Travel & Hotel marketers engage with bloggers?


Digital channels allow better measurement of return on investment, and metrics are very precise. You can pinpoint exactly how many readers were reached for each article, and you can even track direct sales conversions inserting trackers in the posts.

Personalised content
We are entering into the “me” generation. Blog content is more personalised, much like a good friend sharing a travel itinerary he or she personally experienced. Content shared is of a casual note. Maybe the photos and writing are less refined at times, but they are much more authentic with real-world flavours.

Search engine optimisation (SEO)
This gets little technical, but getting hundreds of travel bloggers to write about your travel products or services helps in your brand’s SEO. By creating lots of quality back-links, your brand can be rewarded with a more prominent search position on search engines like Google.

Direct sales
Ever heard of the term affiliate marketing? This is the “in” thing for many travel sites like Agoda and Airbnb. Basically, bloggers embed links to book flights or accommodations in their sites and are rewarded with a small commission each time their readers do so. Some travel sites also offer rewards for the blog’ readers with a small discount as a gesture.

Cost effective
Let’s face it, Rs 1,00,000 full-page, full-colour print advertisement in a newspaper may be effective for that one day of travel promotion. But if you shift this budget on-line to engage with independent travel bloggers or even ad buys on digital platforms like Google and Facebook, the same budget may last for an entire month and reach out to more targeted audience.

It boils down to “cheaper, faster, better” mode to reach the select audience who matter to you the most.
It’s not that digital is cannibalising on traditional media. Rather, the world is changing, and the shift is necessary to move with the times. Agree?

Happy reading,
Niharika Ajai
Youventus Consulting Pvt Ltd.

The art of choosing who to follow on Twitter


Who you should not follow on Twitter

• You should not follow people because they are famous. Some celebrities post mind-numbingly boring and useless stuff.
• You should not follow friends or family just because you know them. We have Facebook for friends, keep Twitter for people who post stuff that are interesting to you.
• Don’t follow someone just because they follow you back. This is tricky and can risk sounding arrogant. But twitter is not about people, it’s about what they post.
• Don’t follow news accounts or people who post all the latest news in any topic. This is useless pollution to your timeline; if a news item is interesting enough, someone will end up retweeting it and you’ll see it.
• Avoid hashtag polluters. If you see a tweet with two words and 12 hashtags, immediately unfollow the person. Hashtags are useful, but they can be abused.
• Don’t follow someone because they’re writing about a topic that is hot at the moment.

The one reason you should follow someone on Twitter

If you read the section above carefully, you should have been able to tease out the answer . The only criteria for following someone on twitter is that, more often than not, they post things that are interesting to you. That’s it. It’s not about friendship or niceties, it’s about what people post.
When you want to decide if someone is worth following, go to their profile page and read their last 10 tweets (ignore conversations because they often don’t show up on your timeline), are these interesting to you? Do they post interesting links about topics you care about? Do they have a unique perspective on an issue? Are they funny? Do they write like real people (as opposed to robots)? Are their tweets unique to them?
Be discerning. You can’t possibly enjoy following thousands and thousands of accounts. There’s nothing wrong with following a few hundred of the best accounts. Unfollow liberally and without guilt unfollowing someone is not the same as unfriending them.

Happy reading,
Niharika Ajai
Youventus Consulting Pvt Ltd.

5 ways to win Instagram for your Business


Instagram allows brands the opportunity to tell a story and ultimately share their products, services, culture, and employees with the world. A lot of the time, we’ll see companies making the mistake of using Instagram like they would another social platform. To make sure your Instagram strategy is optimized for success, consider these 5 resolutions this year.

Give Users an Inside Look
Instagram is a transparent and highly visual platform, so it’s important for brands to use captivating imagery. Your posts shouldn’t be overly promotional, and should be more focused on offering an inside look at the brand, and considering a “behind the scenes” type of approach. Think: Show your audience who you really are.

Keep Your Genuine Appeal
Instagram ads should speak to users just as much as an organic post would in terms of imagery and copy. Avoid language that is overly-sales and not aligned with the traditional branding—it has to blend in. With the ads, you can include a CTA such as ‘Shop Now’ or ‘Learn More” to help drive users to your website, but this should be the only prominent differentiator that users see between organic and paid posts. Just remember, keep it real.

Interact with Followers
So many brands are active on Instagram to the extent of this: Log in, post, log out. Take the time to expand your following, engage with users on the Instagram platform, and ultimately, get involved in the conversation surrounding your brand.

Showcase Content Your Followers Are Pushing Out
Maybe your customers on Instagram have shared photos wearing one of your products at a popular event, or maybe an influencer in the industry is promoting how they use your product/service on the regular. Share away – Incorporate this user-generated content into your content strategy. This is essential for gaining the trust of your users, and shows that you are authentic in your love for your brand AND for your audience.

Utilize Hashtags
On Instagram, users can search for what they’re looking for by searching for specific hashtags, so if you’re looking to be discovered by someone who may be interested in what you’re sharing, consider your approach to the use of hashtags.
With plenty of innovation and opportunity happening this year, marketing on Instagram can be extremely beneficial if your strategy is conceptualized and executed appropriately.

Happy reading,
Niharika Ajai
Youventus Consulting Pvt Ltd.

Time to look beyond Blogging


Creating content can mean so much more than writing blog posts and posting on social media. It can mean making movies, building web apps, even sending somebody into space. Yet, many companies continue to focus only on writing, as though this was the only option available to them. Five content formats that businesses should consider investing in and why they’re important.

In an era of information overload and lightning fast internet connections, video is a great way to catch your audience’s attention. According to research video will account for 69% of all internet traffic – but it’s not hard to see why many brands haven’t embraced it yet.

Web Apps
It’s interesting to note that all of the most linked to sites on the web are tools of some kind. If you look at Twitter, Facebook, WordPress, Wikipedia or YouTube, they’re all tools that people actually use, which originated from simple innovative software ideas. Creating web apps that solve a problem can be a great way of getting on your audience’s radar.

Flip Books
Does your business have printed content assets such as catalogues, brochures, portfolios or menus? A tool like FlipSnack could be the best solution for turning a boring PDF file into an interactive flip book.

The key to the infographic’s success is this: according to research , 40% of people respond better to visual information than to plain text. But the real appeal is the way they help journalists and bloggers to write stories: you could embed a decent visualisation in an article and say the same thing in 100 words as you could in 600.

Research has shown that longer articles get more social shares. They also tend to rank better for more search queries, by virtue of containing more information. Each chapter could have been a weighty blog post in its own right, but by consolidating them into a single guide.

Happy reading,
Niharkha Ajai
Youventus Consulting Pvt Ltd

Do you leverage Linkedin for business?


LinkedIn is probably the most underestimated and underused social media site on the web. They have over 101 million members, including executives from every Fortune 500 company. Every business should be leveraging LinkedIn in a social media marketing strategy.

Ways to Leverage LinkedIn
Q&A to Build Credibility: This tool is especially useful for small or medium sized consultancy businesses as many ‘answerers’ garner multiple new clients every month because of their participation in Answers.

Creating LinkedIn groups and profiles connects you with hundreds of decision makers. There is very little fluff on LinkedIn versus other social networks which means if someone joins your group they are interested in making a valuable connection—and over half of these users that you are connecting with are key decision makers in their businesses.
Targeted Marketing When generating leads or creating a new LinkedIn campaign you can use the site’s advanced search functionality to search specific keywords, names, job title, verticals, companies, networks, geographic ranges, schools, education, industry experts, groups and interests.

You put a lot of effort into your social marketing on other sites like Facebook and Twitter—what you need now is to boost your web presence by linking all the profiles together. Via LinkedIn apps you can link your Twitter and Facebook accounts to your LinkedIn profiles, which allows you to automatically update your LinkedIn with activity on the other networks

Polls/Market Research
LinkedIn Polls offers a great way to do market research within your own networks and within the LinkedIn community.

LinkedIn has more professionals than any other network. It also includes resumes of professionals that are not even on the market which means the headhunting possibilities are endless.

Build your Network
LinkedIn isn’t about connecting with consumers like Facebook or Twitter, it’s about connecting businesses. By building a professional-based network of vendors, clients, and associations you will increase your networking ability.

Know your Competition
Via LinkedIn you can keep tabs on your competition’s hires, fires, gains, losses, events, strategies, and more. If you are not monitoring your competition’s social media strategies—you should be.

LinkedIn is a business oriented network of decision makers, buyers, movers and shakers. The information that you can glean from competitive analysis, polls, and researching tools can improve your entire social media marketing strategy.

Happy reading,
Niharkha Ajai
Youventus Consulting Pvt Ltd

The Power of Instagram Marketing


The question is no longer whether you engage in social media, but rather how well you do it. Social media has the power to change the way marketing is done, and it’s already happening. Among youth approximately 10-24 years old, the three most popular social media apps include Facebook, Twitter, and Instagram.. While these are the three most prominent types of social media, Instagram prevails on the top of the list. As Instagram is a photo-sharing app, compared to Twitter, which is primarily a 140 character text, and Facebook which is used for both photo and text sharing, however, the marketing opportunity isn’t as high. Thus, making Instagram the strongest of the three apps, as Instagram allows companies to visually portray their product in the most successful and creative way.

It’s common to wonder why some people can get their pictures to appear so appealing and attractive. What’s the secret? The only secret is the knowledge of the resources so graciously offered to any iPhone user. Photoshop has essentially been recreated throughout different apps like FaceTune, allowing people to make themselves look thinner, whiten their teeth, erase blemishes and acne, enhance details, etc. Becoming “Instagram famous” is certainly on the bucket list for the majority of all teenage girls. With the power of the “explore” page, you are able to see anything that the people you follow “like”. With a public account, this is a way to gain instant popularity if you post a “worthy enough” picture, allowing you to receive a plethora of new followers and “likes”. When somebody is looking through an Instagram page, the first things they notice are how many followers the account has, and how many likes their pictures get. This ultimately has a way of telling the viewer how popular the account is and in a sense its credibility.

Happy reading,
Niharkha Ajai
Youventus Consulting Pvt Ltd

what defines a good social media strategy and how is it best used to reach business objectives?

Recipe for a sound Social Media Strategy

Recipe for a sound Social Media Strategy

All marketers agree that some sort of social media is needed for a successful overarching marketing strategy. But what defines a good social media strategy and how is it best used to reach business objectives?

In order to be successful, think of the strategy first while considering the following questions:
When it comes to social media, each platform has its own purpose, designed to differentiate itself from competitors and to meet the needs of a specific audience. Facebook was initially created for college students but now has a large presence that falls within the 30-49 year old age demographic. Snapchat found a way to meet this need with the introduction of ephemeral messaging in an age where anything you put on the internet will live on forever.

Whether it’s with a photo, a video or text, the goal of the content going up on a brand’s chosen channel should aim to be thump stopping – in other words – it should aim to stop the scrolling of the consumer and grab their short-lived attention span in order to make a lasting impression. Finding their passion points and using them to create relevant content that you can naturally tie back to your brand is key.

There should be a clear decision of what the campaign is being optimized for – social actions, click-thrus or impressions. Based on that choice a goal can be set, analytics dashboards can be created, and the campaign can be set up for paid media support.

If content is being pushed live during times of little to no activity, users are less likely to see the content and therefore less likely to engage with the content. Find the two times – maybe its 12pm and 8pm – that the audience is online and push the content live so that it shows up in their newsfeed.

Each social channel is created to be consumed in a different manner than its competitor. Whereas a piece of video content might perform well on Facebook, a news article might perform better on Twitter. As long as the brand understands the purpose of the channel the content creation will follow accordingly.

Happy reading,
Niharkha Ajai
Youventus Consulting Pvt Ltd