Instagram, a fastest growing Social Media network has more than 500 million users. It is a social network not to be missed to reach potential global customers .
In order to improve your Instagram marketing, you need to increase your followers on a steady and consistent basis. After all, the more people who come in contact with your brand and follow you on Instagram, the larger your audience is that you can potentially reach every time you post.
Here are 2 easy tips to implement Instagram marketing that will help to grow your brand — for free.
1. Take advantage of Instagram Business profile
Instagram just started to roll out business profiles, which heavily mirrors Facebook’s business profiles, complete with a huge “contact’ call-to-action, allowing users to email, call or text the business.
Along with the contact option, business profiles have access to analytics, or as they call them, Insights, giving users access to impression and engagement data. If you use your Instagram account for your business, you may also consider converting your personal profile to a business profile in order to take advantage of these options.
The more you understand about how your users are interacting with your brand, the better you can make adjustments to improve your engagement.
2. Leverage Instagram Ads :
Using Instagram ads , marketers can now reach specific category of Instagram users. Instagram ads have become an enticing avenue for brands looking to increase engagement and web traffic.
If you want your brand / product to reach out to global market , we would love to help you get started on your first Instagram ad.
If there is one thing to take away from the Jallikatu protest at the Marina Beach, it is the power of Social Media.
This Tweet on Jallikattu by Sehwag in Tamil wishing the people of Tamil Nadu, was re-tweeted 27,577 times.
To leverage social media for your brand , Talk to us.
Looking to boost your organic reach? We at Youventus have some tips for you to help maximize your audience exposure.
Get into Video Content
Videos get more reach than photos – which means more chances to get your brand in front of new eyes. Facebook even lets you create short slideshow videos within the network itself.
Participate in Facebook Groups, LinkedIn Groups, Google + Communities and Pinterest Group Boards
Share relevant content from your brand or business page (only if it adds value to the group or people in the group).
Use Hashtags Correctly & Efficiently
Hashtags can be very important in how your customers find your content, and when you learn to use hashtags correctly, you’ll be able to reach more people who are interested in your topic or content who are not currently part of your network, thereby fostering growth and brand awareness online.
Have you tried going Facebook LIVE ?
Live videos on Facebook (and other networks) generate a lot of interaction – Facebook Live videos even have their own map showing all the live broadcasts happening around the world at any given time, providing a big opportunity to get in front of more people.
Today Social Media offers a level playing field irrespective of business size or geography you operate in.
There are a lot of good reasons to outsource social media. An agency can help you make the most of these channels as drivers of business and modes of distribution for your content. Outsourcing social media to a specialist helps small organizations leverage Social Media in depth.
We have compiled a list of six solid benefits of outsourcing your Social Media.
• Gaining access to professionals to deploy the ever growing array of social tools viz. Sales Navigator, App Installs.
• Execute Social Media Ads with greater precision and control.
• Explore opportunities to leverage new Social platforms viz. Snap Chat, Instagram.
• Build a community and bring customer closer to your brand and track conversations.
• Provide valuable insights about techniques, your competitor adopts in social space.
Finally, most of the social media agencies provide laser sharp analytics to guide the progress of the campaign and understand the effectiveness of every rupee spent.
So what’s holding you back? Go choose the right social media partner who can travel with your brand/service/product and take full advantage of the power of Social Media.
ONE IN FOUR people on Earth use Facebook to connect with friends and family. But Zuckerberg and company really want all those people to use the social network for office chatter, too.
Facebook Workplace, a service designed specifically for business communication. It first unveiled the service—originally called Facebook for Work—eighteen months ago, testing it with many businesses. Now, Workplace is available to any organization that wants it. Facebook will charge a monthly fee to businesses who use the service—the first time it will generate revenue through fees instead of ads.
Indeed, Facebook Workplace is similar to Facebook, though it’s shaded white instead of the company’s trademark blue, and benefits from security being a top priority, according to the company.
Much like the Facebook we all know so well, Workplace offers Groups, Reactions, chat, search, trending posts, video, and live video—though each adds a Workplace twist. You can do group audio calling in chat, for instance, which should help teammates collaborate. You can also create and join multi-company groups if, say, you’re working on a project that involves your own company, plus an advertising firm handling a product release. Your CEO, meanwhile, might address the entire company on Facebook Live.
Facebook believes the service is ideal for people who don’t work at offices or at desks: retail workers, sales professionals, teachers, for instance. Such workers, Facebook says, don’t have access to traditional work tools, but still need a way of communicating with coworkers. And odds are, they’re already familiar with Facebook.