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Obama or Trump? Who wins Twitter’s most-liked tweet of 2017?

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Twitter may be considered President Donald Trump’s domain, but it is actually his predecessor who appears to be better at leveraging the platform — and with less effort.

Former President Barack Obama’s tweet reacting to racist violence in Charlottesville, Virginia, in August was the most-liked tweet of 2017 and in Twitter history, according to Twitter’s year-in-review.

The tweet, sent from Obama’s personal @BarackObama account, quotes Nelson Mandela’s 1994 autobiography: “No one is born hating another person because of the color of his skin or his background or his religion…”

Trump was the year’s most tweeted-about world leader and most frequently mentioned US elected official, but none of his individual tweets broke through among the most-liked or most-retweeted messages.

Part of what could explain Obama’s single-tweet reach is that he has really picked his moments to send messages, and those messages have been few and far between.
Trump takes a different approach. His Twitter activity is a constant stream of content that runs the gamut, making it harder for a single tweet to stand out or capture attention for an extended period of time.

It’s also worth noting that Obama’s personal account, @BarackObama, has 97.6 million followers, more than Trump’s @RealDonaldTrump’s 44.1 million.

Trump may use Twitter more often, but Obama uses it more wisely.

At Youventus, we help you target the right social media platform and also assist you to focus on how Twitter can be effectively used to leverage your business.

For an effective Digital Media Marketing strategy for your business, talk to us.


1 billion 5G subscriptions by 2023 – Ericsson Report

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Telecom equipment maker Ericsson predicts there will be at least 1 billion 5G subscriptions in 2023.

5G stands for fifth-generation network technology.

It’s expected to transform our digital lives. It will increase download speeds that are around 100 times faster than today’s cellular connections and 10 times faster than our speediest home broadband service.
It’s also expected to accelerate new technologies like augmented reality, help self-driving cars send time-critical messages to one another, and link to the network everything from pollution sensors to health monitors.

The technology is expected to be first deployed in dense urban areas. Ericsson said more than 20 percent of the world’s population will have access to 5G by the end of 2023. Early 5G deployments are expected in several markets, including the US, South Korea, Japan and China.

5G networks are expected to arrive in 2019.
Chipmaker Qualcomm has also said 5G will come to your phone the same year.

Ericsson also said in its semi-annual report that demand for mobile data in general is surging. It expects 110 Exabyte of data per month to travel over mobile networks by 2023. This equals about 5.5 million years of streaming HD video each month. North America is leading the way with the highest average monthly usage, exceeding 7GB of data a month by the end of 2017.


Why is increasing Twitter followers important for your brand ?

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Today Twitter has emerged as an important Social Media platform for brands to reach their desired targeted customers.

Twitter Tools like keyword targeting allows us to target users based on keywords, helping brands in better control of every rupee spent.

Following are some of the stats illustrating Twitter’s growth, presence and its relevance in today’s brand reach-out strategy.

India has about 26.7 million monthly active Twitter users which is projected to reach to 34.4 million by 2019. (Globally Twitter has about 330 million monthly active users).

Here are some of the top Twitter Personalities and Brands from India.

Top celebrities with large Twitter followers in India
Narendra Modi (37.2 million)
Amitabh Bachchan (31.4 million)
Shah Rukh Khan (30.7 million)

Top Brands with large Twitter Followers in India
YES Bank (32.58 million)
Ridlr Mumbai (3.01 million)
State Bank of India (2.74 million)

**Here are the 5 most important reasons why your brand should increase Twitter followers.**

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For an effective Digital Media Marketing strategy for your business, Talk to us


#Hashtag turns 10

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Instagram for Business – 2 Super Actionable Tips

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Instagram, a fastest growing Social Media network has more than 500 million users. It is a social network not to be missed to reach potential global customers .

In order to improve your Instagram marketing, you need to increase your followers on a steady and consistent basis. After all, the more people who come in contact with your brand and follow you on Instagram, the larger your audience is that you can potentially reach every time you post.

Here are 2 easy tips to implement Instagram marketing that will help to grow your brand — for free.

1. Take advantage of Instagram Business profile

Instagram just started to roll out business profiles, which heavily mirrors Facebook’s business profiles, complete with a huge “contact’ call-to-action, allowing users to email, call or text the business.

Along with the contact option, business profiles have access to analytics, or as they call them, Insights, giving users access to impression and engagement data. If you use your Instagram account for your business, you may also consider converting your personal profile to a business profile in order to take advantage of these options.
The more you understand about how your users are interacting with your brand, the better you can make adjustments to improve your engagement.

2. Leverage Instagram Ads :
Using Instagram ads , marketers can now reach specific category of Instagram users. Instagram ads have become an enticing avenue for brands looking to increase engagement and web traffic.

If you want your brand / product to reach out to global market , we would love to help you get started on your first Instagram ad.


Jallikattu – Marina UpRise – The Power of Social Media

If there is one thing to take away from the Jallikatu protest at the Marina Beach, it is the power of Social Media.
This Tweet on Jallikattu by Sehwag in Tamil wishing the people of Tamil Nadu, was re-tweeted 27,577 times.

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To leverage social media for your brand , Talk to us.




4 tools you should try to boost your content organically

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Looking to boost your organic reach? We at Youventus have some tips for you to help maximize your audience exposure.

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Get into Video Content
Videos get more reach than photos – which means more chances to get your brand in front of new eyes. Facebook even lets you create short slideshow videos within the network itself.

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Participate in Facebook Groups, LinkedIn Groups, Google + Communities and Pinterest Group Boards
Share relevant content from your brand or business page (only if it adds value to the group or people in the group).

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Use Hashtags Correctly & Efficiently

Hashtags can be very important in how your customers find your content, and when you learn to use hashtags correctly, you’ll be able to reach more people who are interested in your topic or content who are not currently part of your network, thereby fostering growth and brand awareness online.

Go LIVE
Have you tried going Facebook LIVE ?
Live videos on Facebook (and other networks) generate a lot of interaction – Facebook Live videos even have their own map showing all the live broadcasts happening around the world at any given time, providing a big opportunity to get in front of more people.


Six solid reasons to outsource your Social Media campaigns

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Today Social Media offers a level playing field irrespective of business size or geography you operate in.
There are a lot of good reasons to outsource social media. An agency can help you make the most of these channels as drivers of business and modes of distribution for your content. Outsourcing social media to a specialist helps small organizations leverage Social Media in depth.

We have compiled a list of six solid benefits of outsourcing your Social Media.
• Gaining access to professionals to deploy the ever growing array of social tools viz. Sales Navigator, App Installs.
• Execute Social Media Ads with greater precision and control.
• Explore opportunities to leverage new Social platforms viz. Snap Chat, Instagram.
• Build a community and bring customer closer to your brand and track conversations.
• Provide valuable insights about techniques, your competitor adopts in social space.
Finally, most of the social media agencies provide laser sharp analytics to guide the progress of the campaign and understand the effectiveness of every rupee spent.

So what’s holding you back? Go choose the right social media partner who can travel with your brand/service/product and take full advantage of the power of Social Media.